AI Shelf Index · 2026 holiday shopping season
La Roche-Posay AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#1
Skincare · AU
Shelf-share
14.5%
of AU answers
Sentiment
91%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
The shoppers La Roche-Posay wins
The same answers, sliced by the shopper the question implies — where La Roche-Posay ranks best.
Where La Roche-Posay wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
17.5%
Research
#1
11.9%
Comparison
#1
18.6%
Validation
#1
21.7%
Purchase
#2
11.9%
Where the engines differ
What AI says about La Roche-Posay
Observed from the answers themselves — not a score.
Sentiment
91% positive · no negative mentions
Price framing
framed premium
4% budget, 46% mid, 50% premium
“La Roche-Posay Anthelios 2.”
ChatGPT
“[La Roche-Posay Anthelios UVMune Hydrating Sun Cream SPF50+]() $208.95 Chemist Warehouse: it is currently listed there at $23.99, although prices and promotions change.”
ChatGPT
“🥉 La Roche-Posay Anthelios Age Correct Tinted SPF50 This is the clever option if your pigmentation is making you reluctant to wear sunscreen because you don't like how your complexion looks.”
ChatGPT
“La Roche-Posay — best all-round pharmacy choice For your particular skin, this is probably my favourite brand overall.”
ChatGPT
Products AI names
The specific La Roche-Posay items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as La Roche-Posay.
How to read this
Bar is how often that brand is recommended in the same answer as La Roche-Posay, relative to the rest.
La Roche-Posay on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with La Roche-Posay.