AI Shelf Index · 2026 holiday shopping season
Cetaphil AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#7
Skincare · AU
Shelf-share
3.4%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
Cetaphil
3.4%
The shoppers Cetaphil wins
The same answers, sliced by the shopper the question implies — where Cetaphil ranks best.
Where Cetaphil wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#5
5.4%
Research
#5
4.5%
Comparison
#13
1.3%
Validation
#10
2.6%
Purchase
#17
1.3%
Where the engines differ
What AI says about Cetaphil
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
55% budget, 36% mid, 9% premium
“Keep your routine simple to avoid triggering sensitivity: Gentle Cleansing: _CeraVe Hydrating Cleanser_ or _Cetaphil Gentle Skin Cleanser_ .”
Google AI Mode
“Cleanser : A gentle, non-stripping, fragrance-free wash (like Cetaphil or CeraVe hydrating cleanser).”
Google AI Mode
“Family-Friendly Staples:** Brands like _MooGoo_ , _Cetaphil_ , _La Roche-Posay_ (specifically the Toleriane or Cicaplast lines), or gentle options from _Bondi Sands_ are great, affordable, and safe for both of you to ...”
Google AI Mode
“Cetaphil Kids got particularly positive comments for its pump, feel and suitability for both kids and adults.”
ChatGPT
Products AI names
The specific Cetaphil items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Cetaphil.
How to read this
Bar is how often that brand is recommended in the same answer as Cetaphil, relative to the rest.
Cetaphil on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Cetaphil.