AI Shelf Index · 2026 holiday shopping season
CeraVe AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#6
Skincare · AU
Shelf-share
4.0%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
The shoppers CeraVe wins
The same answers, sliced by the shopper the question implies — where CeraVe ranks best.
Where CeraVe wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#6
4.7%
Research
#4
5.9%
Comparison
#15
1.1%
Validation
#6
3.3%
Purchase
#6
3.0%
Where the engines differ
What AI says about CeraVe
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
57% budget, 38% mid, 5% premium
“(CeraVe Australia) I wouldn't expect CeraVe alone to dramatically fade established pigmentation.”
ChatGPT
“It sits in a useful middle ground: more treatment-focused than QV/CeraVe, but generally less “cosmeceutical” than an expensive professional range.”
ChatGPT
“Moisturiser Choose CeraVe or QV** depending on which texture you prefer.”
ChatGPT
“Rich moisturiser** CeraVe or QV.”
ChatGPT
Products AI names
The specific CeraVe items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as CeraVe.
How to read this
Bar is how often that brand is recommended in the same answer as CeraVe, relative to the rest.
CeraVe on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with CeraVe.