AI Shelf Index · 2026 holiday shopping season
Breville AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#1
Kitchen · AU
Shelf-share
18.7%
of AU answers
Sentiment
98%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
The shoppers Breville wins
The same answers, sliced by the shopper the question implies — where Breville ranks best.
Where Breville wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
22.8%
Research
#1
11.3%
Comparison
#1
20.7%
Validation
#1
24.3%
Purchase
#2
17.2%
Where the engines differ
What AI says about Breville
Observed from the answers themselves — not a score.
Sentiment
98% positive · no negative mentions
Price framing
framed premium
8% budget, 42% mid, 50% premium
“(CHOICE) [Ninja Air Fryer Pro, 4.7L]() $114.70 1.”
ChatGPT
“Breville Air Fryer Chef Compact — best fit for your brief [Breville the Air Fryer Chef Compact]() $195.99 This is the one I'd look at first if the caravan has limited inverter/generator capacity.”
ChatGPT
“(Breville) I also like the ceramic-coated, PFAS-free cooking pan/rack for a "buy once" appliance, plus the straightforward dial/button interface.”
ChatGPT
“(Breville) The catch: 3.5 L is noticeably less useful when you're feeding four or six.”
ChatGPT
Products AI names
The specific Breville items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Breville.
How to read this
Bar is how often that brand is recommended in the same answer as Breville, relative to the rest.
Breville on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Breville.