AI Shelf Index · 2026 holiday shopping season
Lodge AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#12
Kitchen · AU
Shelf-share
1.4%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
Lodge
1.4%
The shoppers Lodge wins
The same answers, sliced by the shopper the question implies — where Lodge ranks best.
Where Lodge wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#24
0.5%
Research
#12
1.6%
Comparison
#38
0.1%
Validation
#9
1.6%
Purchase
#8
2.0%
Where the engines differ
What AI says about Lodge
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
26% budget, 58% mid, 16% premium
“Lodge 26cm Skillet** : The undisputed workhorse.”
Google AI Mode
“It has a smoother finish than Lodge and looks stunning straight on the dining table when entertaining.”
Google AI Mode
“Cast Iron:** Stick with Australian-made _Ausfonte_ (solid iron, seamless, lifetime durability) or heritage _Lodge_ cast iron.”
Google AI Mode
“Cast iron: [Lodge Cast Iron Skillet]() $68.95 — a straightforward, durable 10-ish-inch skillet.”
ChatGPT
Products AI names
The specific Lodge items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Lodge.
How to read this
Bar is how often that brand is recommended in the same answer as Lodge, relative to the rest.
Lodge on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Lodge.