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AI Shelf Index · 2026 holiday shopping season

Le Creuset AI shopping shelf share

🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026

Standing

#7

Kitchen · AU

#6 #7

Shelf-share

3.4%

of AU answers

3.2% 3.4%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

1 Breville
18.7%
2 Ninja
18.3%
3 Philips
8.7%
4 Anko
5.1%
5 De'Longhi
3.7%
6 Weber
3.5%
⋯
7 Le Creuset
3.4%

The shoppers Le Creuset wins

The same answers, sliced by the shopper the question implies — where Le Creuset ranks best.

The Caravan Cook
#2
The Backyard Host
#10

Where Le Creuset wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

#3

8.2%

Comparison

#37

0.1%

Validation

#4

6.2%

Purchase

#10

1.7%

Where the engines differ

ChatGPT
3.0%
Google AI Mode
3.4%

What AI says about Le Creuset

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed premium

100% premium

“[Le Creuset Cast Iron Round Casserole]() $570.00 Le Creuset is expensive, but this is exactly the sort of purchase where "buy once" makes sense.”

ChatGPT

“Non-Toxic Cookware: Solidteknics (Australian Made) or GreenPan / Le Creuset The Reddit Verdict:** Standard Teflon/PTFE non-stick is viewed by health-conscious Aussies as a ticking clock because it inevitably scratches.”

Google AI Mode

“If you must have modern slick ceramic non-stick for delicate things like eggs, look at GreenPan (with Thermolon ceramic coating, completely PFAS/PFOA-free) or enameled cast iron like Le Creuset** .”

Google AI Mode

“Le Creuset / Staub (Enameled Cast Iron) Why it's elite:** The gold standard for French enameled cast iron.”

Google AI Mode

Products AI names

The specific Le Creuset items the engines put in front of AU shoppers.

  • Signature cast-iron casserole 0.5%
  • Cast Iron Bread Oven 0.4%
  • Signature Round Cast Iron Casserole 0.4%
  • 24cm Enameled Dutch Oven 0.2%
  • 5.5-quart Dutch oven 0.2%
  • Cast Iron Signature Round Casserole, 24 cm 0.2%
  • Dutch Oven (Bread Baker) 0.2%
  • Enamelled Cast Iron Dutch Oven 0.2%

Shelved alongside

Brands the engines recommend in the same answers as Le Creuset.

Staub

Ninja

Lodge

Solidteknics

Weber

Ooni

Breville

Instant Pot

How to read this

Bar is how often that brand is recommended in the same answer as Le Creuset, relative to the rest.

Le Creuset on other shelves

🇺🇸 US Kitchen · #9 🇬🇧 UK Kitchen · #3 🇨🇦 CA Kitchen · #7 All markets →

Slingso Managed Outcomes

How would Le Creuset grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Le Creuset.