AI Shelf Index · 2026 holiday shopping season
Chasseur AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#35
Kitchen · AU
Shelf-share
0.3%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
The shoppers Chasseur wins
The same answers, sliced by the shopper the question implies — where Chasseur ranks best.
Where Chasseur wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#15
1.0%
Purchase
—
not surfaced
Where the engines differ
What AI says about Chasseur
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
25% mid, 75% premium
“For a Dutch oven, my starting shortlist would be Le Creuset, Staub and Chasseur.”
ChatGPT
“Le Creuset offers generous capacity and a light interior; Staub excels at moisture-retaining braises; Chasseur is worth a serious look for value.”
ChatGPT
“Chasseur Round French Oven 24cm Approx.”
ChatGPT
“My pick: Chasseur 28cm if you regularly cook for visitors; 24cm if caravan storage matters.”
ChatGPT
Products AI names
The specific Chasseur items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Chasseur.
How to read this
Bar is how often that brand is recommended in the same answer as Chasseur, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Chasseur.