AI Shelf Index · 2026 holiday shopping season
On The Road AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#81
Kitchen · AU
Shelf-share
0.1%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
The shoppers On The Road wins
The same answers, sliced by the shopper the question implies — where On The Road ranks best.
Where On The Road wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#12
1.4%
Research
#25
0.5%
Comparison
—
not surfaced
Validation
#31
0.3%
Purchase
#57
0.0%
Where the engines differ
What AI says about On The Road
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
“At 4 L, it has a smaller physical footprint in the van pantry than the On The Road model, drawing roughly 2 1 A m p soff your battery system.”
Google AI Mode
“JB Hi-Fi On the Road (Caravan):** A _Bialetti Moka Pot_ paired with a decent manual hand grinder (like a _Timemore Chestnut_ ).”
Google AI Mode
“It draws ~25A directly from a 12V lithium/AGM setup via an Anderson plug, giving you a 6.5L capacity oven/fryer on the road without needing a heavy 2000W inverter.”
Google AI Mode
“For a two-person setup wanting genuine quality and reliability on the road, look at the top contenders available in Australia: 1\.”
Google AI Mode
Products AI names
The specific On The Road items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as On The Road.
How to read this
Bar is how often that brand is recommended in the same answer as On The Road, relative to the rest.
Slingso Managed Outcomes
How would On The Road grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with On The Road.