AI Shelf Index · 2026 holiday shopping season
Ninja AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#2
Kitchen · AU
Shelf-share
18.3%
of AU answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
The shoppers Ninja wins
The same answers, sliced by the shopper the question implies — where Ninja ranks best.
Where Ninja wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
22.8%
Research
#4
6.9%
Comparison
#2
18.3%
Validation
#2
22.0%
Purchase
#1
19.2%
Where the engines differ
What AI says about Ninja
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed mid
25% budget, 50% mid, 25% premium
“(CHOICE) [Ninja Air Fryer Pro, 4.7L]() $114.70 1.”
ChatGPT
“Ninja Air Fryer Pro 4.7 L — best if you want more room [Ninja Air Fryer Pro 4.7L]() $114.70 This is a very compelling caravan compromise.”
ChatGPT
“Ninja specifies 1750 W, 4.6 kg and a 37.7 × 28.7 cm footprint, with Air Fry, Roast, Reheat and Dehydrate.”
ChatGPT
“(SharkNinja Australia) CHOICE reports 95% for hot-chip cooking, putting it among the strongest performers they've tested.”
ChatGPT
Products AI names
The specific Ninja items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Ninja.
How to read this
Bar is how often that brand is recommended in the same answer as Ninja, relative to the rest.
Ninja on other shelves
Slingso Managed Outcomes
How would Ninja grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ninja.