AI Shelf Index · 2026 holiday shopping season
IAMS AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#17
Pet Supplies · US
Shelf-share
0.7%
of US answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
IAMS
0.7%
The shoppers IAMS wins
The same answers, sliced by the shopper the question implies — where IAMS ranks best.
Where IAMS wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#15
1.1%
Research
#17
0.5%
Comparison
#20
1.0%
Validation
#11
1.1%
Purchase
#19
1.0%
Where the engines differ
What AI says about IAMS
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed budget
96% budget, 4% mid
“Iams — Best budget-friendly option - A solid everyday food with good nutritional standards at a lower price point.”
ChatGPT
“Iams — Best budget-friendly option - Generally offers solid nutrition at a lower price point than many premium brands.”
ChatGPT
“Iams Proactive Health Urinary Tract Health:** A budget-friendly option that uses real chicken as the first ingredient and adds DL-methionine for urinary acidification support.”
Google AI Mode
“Iams and Eukanuba are also decent.”
Google AI Mode
Products AI names
The specific IAMS items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as IAMS.
How to read this
Bar is how often that brand is recommended in the same answer as IAMS, relative to the rest.
IAMS on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with IAMS.