AI Shelf Index · 2026 holiday shopping season
Fancy Feast AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#16
Pet Supplies · US
Shelf-share
0.8%
of US answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Fancy Feast
0.8%
The shoppers Fancy Feast wins
The same answers, sliced by the shopper the question implies — where Fancy Feast ranks best.
Where Fancy Feast wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#41
0.1%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#8
3.3%
Purchase
—
not surfaced
Where the engines differ
What AI says about Fancy Feast
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed budget
93% budget, 7% mid
“Fancy Feast — Best affordable wet food - Many cats like the texture and flavors.”
ChatGPT
“Reddit Fancy Feast Best For: Affordable wet food routines.”
Google AI Mode
“If you mean “what cat foods does Reddit seem to recommend most?”, the recurring names in recent r/catfood and r/CatAdvice threads are: - Fancy Feast Classic Pâté — frequently recommended as a budget-friendly wet food.”
ChatGPT
“(GummySearch) - Fancy Feast Classic Pâté — A frequent budget pick, especially the wet food.”
ChatGPT
Products AI names
The specific Fancy Feast items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Fancy Feast.
How to read this
Bar is how often that brand is recommended in the same answer as Fancy Feast, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Fancy Feast.