AI Shelf Index · 2026 holiday shopping season
Smalls AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#9
Pet Supplies · US
Shelf-share
1.6%
of US answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Smalls
1.6%
The shoppers Smalls wins
The same answers, sliced by the shopper the question implies — where Smalls ranks best.
Where Smalls wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#9
2.1%
Research
#15
0.8%
Comparison
#5
5.4%
Validation
#17
0.7%
Purchase
#30
0.7%
Where the engines differ
What AI says about Smalls
Observed from the answers themselves — not a score.
Sentiment
83% positive · no negative mentions
Price framing
framed premium
100% premium
“Weighing a Fresh-Food Subscription:** Fresh-food subscriptions (like Smalls, Cat Person, or Nom Nom) are naturally high in moisture (around 70–80% water), making them phenomenal for urinary health by keeping her thoro...”
Google AI Mode
“Pet Supermarket +1 * Weighing a fresh-food subscription (e.g., Smalls, Cat Person, etc.): Fresh commercial cat foods are phenomenal for hydration and protein quality, making them great for urinary health.”
Google AI Mode
“Fresh-Food Subscriptions ( _Smalls_ , _Nom Nom_ ):** Excellent for urinary health because they feature high moisture content (around 75%–80%) and real meat protein with controlled mineral ash levels.”
Google AI Mode
“Smalls * Suggested Action Plan for Your Apartment 1.”
Google AI Mode
Products AI names
The specific Smalls items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Smalls.
How to read this
Bar is how often that brand is recommended in the same answer as Smalls, relative to the rest.
Slingso Managed Outcomes
How would Smalls grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Smalls.