AI Shelf Index · 2026 holiday shopping season
Blue Buffalo AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#13
Pet Supplies · US
Shelf-share
1.0%
of US answers
Sentiment
72%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Blue Buffalo
1.0%
The shoppers Blue Buffalo wins
The same answers, sliced by the shopper the question implies — where Blue Buffalo ranks best.
Where Blue Buffalo wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#11
1.8%
Research
#19
0.5%
Comparison
#16
1.2%
Validation
#13
1.1%
Purchase
#6
2.1%
Where the engines differ
What AI says about Blue Buffalo
Observed from the answers themselves — not a score.
Sentiment
72% positive · 3% negative
Price framing
framed mid
31% budget, 50% mid, 19% premium
“Blue Buffalo Basics Skin & Stomach Care Senior (Turkey & Potato) Why it fits:** A limited-ingredient diet (L.I.D.) that completely cuts out chicken, beef, corn, wheat, and soy.”
Google AI Mode
“Blue Buffalo Basics Senior Turkey & Potato Why it fits:** This is a limited-ingredient diet (LID), meaning it excludes common triggers like chicken, beef, dairy, corn, wheat, and soy.”
Google AI Mode
“PetSmart's current sale page is showing additional discounts on brands such as Purina Pro Plan, Hill's, Blue Buffalo, and Royal Canin.”
ChatGPT
“Purina Pro Plan, Hill's Science Diet, Royal Canin, Blue Buffalo) and bag size, I can hunt specifically for the cheapest Black Friday deal and compare Chewy, PetSmart, Petco, Walmart, Amazon, and Costco/Sam's.”
ChatGPT
Products AI names
The specific Blue Buffalo items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Blue Buffalo.
How to read this
Bar is how often that brand is recommended in the same answer as Blue Buffalo, relative to the rest.
Blue Buffalo on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Blue Buffalo.