AI Shelf Index · 2026 holiday shopping season

Le Creuset AI shopping shelf share

🍳 Kitchen · 🇨🇦 CA · updated 12 Oct 2026

Standing

#7

Kitchen · CA

#7 #7

Shelf-share

3.1%

of CA answers

2.8% 3.1%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

1 Ninja
16.3%
2 Breville
9.1%
3 Cosori
7.6%
4 De'Longhi
4.9%
5 Chefman
3.4%
6 Philips
3.3%
⋯
7 Le Creuset
3.1%

The shoppers Le Creuset wins

The same answers, sliced by the shopper the question implies — where Le Creuset ranks best.

Where Le Creuset wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#4

6.7%

Research

#8

1.9%

Comparison

#5

7.1%

Validation

#32

0.4%

Purchase

#37

0.4%

Where the engines differ

ChatGPT
2.8%
Google AI Mode
3.8%

What AI says about Le Creuset

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed premium

100% premium

“A [Le Creuset Round Dutch Oven]() is the luxury option—expensive, but genuinely built for decades of use.”

ChatGPT

“If you’re genuinely in the “buy once” camp, I’d concentrate on Le Creuset and Staub, with Lodge as the value benchmark.”

ChatGPT

“Le Creuset specifically lists no-knead bread among its uses.”

ChatGPT

“(Le Creuset) What you're paying for isn't dramatically better stew.”

ChatGPT

Products AI names

The specific Le Creuset items the engines put in front of CA shoppers.

  • Signature Round Dutch Oven 0.7%
  • Enameled Cast Iron Dutch Oven 0.4%
  • Cast Iron Bread Oven 0.2%
  • Round Cocotte 0.2%
  • Round Dutch Oven (Signature) 0.2%
  • Round Dutch Oven 5.3 L 0.2%
  • Round Dutch Oven 5.3–5.5 qt 0.2%
  • Signature Dutch Oven 0.2%

Shelved alongside

Brands the engines recommend in the same answers as Le Creuset.

How to read this

Bar is how often that brand is recommended in the same answer as Le Creuset, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Le Creuset.