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AI Shelf Index · 2026 holiday shopping season

Le Creuset AI shopping shelf share

🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026

Standing

#9

Kitchen · US

#12 #9

Shelf-share

2.4%

of US answers

1.9% 2.4%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

1 Ninja
15.5%
2 Breville
11.1%
3 De'Longhi
6.1%
4 Cosori
5.1%
5 Instant Pot
4.4%
6 Ankarsrum
3.5%
⋯
9 Le Creuset
2.4%

The shoppers Le Creuset wins

The same answers, sliced by the shopper the question implies — where Le Creuset ranks best.

The Empty-Nest Cook
#4
The Household Upgrader
#11

Where Le Creuset wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#23

0.6%

Research

#21

0.5%

Comparison

#4

8.7%

Validation

—

not surfaced

Purchase

#26

0.8%

Where the engines differ

ChatGPT
1.7%
Google AI Mode
2.5%

What AI says about Le Creuset

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed premium

5% budget, 95% premium

“A 2026 comparative test reported particularly strong heat distribution, moisture retention and cooking-surface performance, while noting that the pot is heavier than Le Creuset.”

ChatGPT

“Le Creuset Signature 5.5 qt — light interior, excellent ergonomics, French-made, heirloom proposition.”

ChatGPT

“Le Creuset 6.5 qt — interesting if your weekend entertaining is substantial.”

ChatGPT

“The Catch: Heavy to lift; requires minor seasoning maintenance (for raw cast iron like Lodge) or gentle handling to avoid chipping the enamel (Le Creuset).”

Google AI Mode

Products AI names

The specific Le Creuset items the engines put in front of US shoppers.

  • Signature Round Dutch Oven 0.5%
  • Signature Round Cast Iron Casserole 0.4%
  • Signature Enameled Cast Iron 0.3%
  • Enameled Cast Iron Dutch Oven 0.2%
  • Signature 5.5-Quart Round 0.2%
  • Dutch Oven 0.1%
  • Enameled Cast Iron Dutch Oven (5.5-quart round) 0.1%
  • 5.5-Quart Dutch Oven 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Le Creuset.

Staub

Lodge

Made In Cookware

Breville

All-Clad

KitchenAid

Caraway

GreenPan

How to read this

Bar is how often that brand is recommended in the same answer as Le Creuset, relative to the rest.

Le Creuset on other shelves

🇬🇧 UK Kitchen · #3 🇨🇦 CA Kitchen · #7 🇦🇺 AU Kitchen · #7 All markets →

Slingso Managed Outcomes

How would Le Creuset grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Le Creuset.