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AI Shelf Index · 2026 holiday shopping season

Instant Pot AI shopping shelf share

🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026

Standing

#28

Kitchen · AU

#17 #28

Shelf-share

0.4%

of AU answers

1.0% 0.4%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

Breville

18.7%

Ninja

18.3%

Philips

8.7%

Anko

5.1%

De'Longhi

3.7%

Weber

3.5%

⋯

Instant Pot

0.4%

The shoppers Instant Pot wins

The same answers, sliced by the shopper the question implies — where Instant Pot ranks best.

The First-Kitchen Founder

#11

The New Shopper

#20

The Caravan Cook

#33

The Backyard Host

#50

Where Instant Pot wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#25

0.5%

Research

#46

0.0%

Comparison

#39

0.1%

Validation

#14

1.1%

Purchase

#18

1.1%

Where the engines differ

ChatGPT

0.5%

Google AI Mode

0.7%

What AI says about Instant Pot

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

56% budget, 33% mid, 11% premium

“Instant Vortex Plus ClearCook Dual 8L — best value [Instant Pot Vortex Plus ClearCook Dual Air Fryer 8L]() $235.60 A very sensible alternative to Ninja.”
ChatGPT

“Best options under $100 right now [Instant Pot Vortex 4Qt Mini Air Fryer]() $189.80 [Instant Vortex Air Fryer]() $289.00 - Anko 5L — $59 at Target: probably the simplest budget choice.”
ChatGPT

“Brands like _Ninja_ or _Instant Pot_ score consistently high for durability and ease of cleaning.”
Google AI Mode

Products AI names

The specific Instant Pot items the engines put in front of AU shoppers.

Vortex Mini 2-Quart Air Fryer 0.3%
Vortex Mini (2L) 0.2%
Vortex 0.1%
Vortex Slim 5.7L Air Fryer 0.1%
Vortex Slim or ClearCook 0.1%
Vortex 2-in-1 Mini 0.0%
Vortex 4-in-1 0.0%
Vortex 4-in-1 (2L) 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Instant Pot.

How to read this

Bar is how often that brand is recommended in the same answer as Instant Pot, relative to the rest.

Instant Pot on other shelves

🇺🇸 US Kitchen · #5 🇬🇧 UK Kitchen · #10 🇨🇦 CA Kitchen · #10 All markets →

Slingso Managed Outcomes

How would Instant Pot grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Instant Pot.