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AI Shelf Index · 2026 holiday shopping season

Isntree AI shopping shelf share

🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026

Standing

#22

Skincare · CA

#32 #22

Shelf-share

0.8%

of CA answers

0.5% 0.8%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 Marcelle
10.3%
2 COSRX
9.0%
3 CeraVe
8.6%
4 La Roche-Posay
5.8%
5 Beauty of Joseon
5.4%
6 The Ordinary
5.1%
⋯
22 Isntree
0.8%

The shoppers Isntree wins

The same answers, sliced by the shopper the question implies — where Isntree ranks best.

The Routine Builder
#6
The New Shopper
#78

Where Isntree wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#14

2.0%

Research

#34

0.3%

Comparison

#25

0.9%

Validation

#26

0.8%

Purchase

#43

0.5%

Where the engines differ

ChatGPT
0.4%
Google AI Mode
1.4%

What AI says about Isntree

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

33% budget, 67% mid

“Isntree — another recurring Asian Beauty favorite.”

ChatGPT

“Avoiding hype means sticking to stripped-down, reliable, barrier-supporting staples (think brands like _Round Lab_ , _Isntree_ , _Purito_ , or _Cosrx_ ) rather than whatever TikTok video is screaming at you today.”

Google AI Mode

“Hydrating Toner/Essence: Something watery and soothing with panthenol or ceramides (like _Round Lab 1025 Dokdo Toner_ or _Isntree Green Tea Toner_ ).”

Google AI Mode

“Hydrating Toner | Isntree Green Tea Fresh Toner or Round Lab Birch Juice Toner** | Soothes irritated or reactive skin and replaces heavy layers with pure hydration.”

Google AI Mode

Products AI names

The specific Isntree items the engines put in front of CA shoppers.

  • Green Tea Fresh Toner 0.6%
  • Hyaluronic Acid Watery Sun Gel 0.1%
  • Cream Skin Toner 0.1%
  • Hyaluronic Acid Airy Sun Stick SPF50+ PA++++ 0.1%
  • Chestnut BHA 0.9% Clear Toner 0.0%
  • Hyaluronic Acid Low-pH Cleansing Foam 0.0%
  • Relief Sun: Rice + Probiotics SPF50+ 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Isntree.

Beauty of Joseon

COSRX

SKIN1004

Round Lab

Purito

Illiyoon

LANEIGE

Aestura

How to read this

Bar is how often that brand is recommended in the same answer as Isntree, relative to the rest.

Isntree on other shelves

🇺🇸 US Skincare · # 🇬🇧 UK Skincare · #20 🇦🇺 AU Skincare · #17 All markets →

Slingso Managed Outcomes

How would Isntree grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Isntree.