AI Shelf Index · 2026 holiday shopping season
Purito AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#12
Skincare · CA
Shelf-share
1.6%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
Purito
1.6%
The shoppers Purito wins
The same answers, sliced by the shopper the question implies — where Purito ranks best.
Where Purito wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#22
1.0%
Research
#9
2.2%
Comparison
#30
0.8%
Validation
#25
0.9%
Purchase
#32
0.8%
Where the engines differ
What AI says about Purito
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Avoiding hype means sticking to stripped-down, reliable, barrier-supporting staples (think brands like _Round Lab_ , _Isntree_ , _Purito_ , or _Cosrx_ ) rather than whatever TikTok video is screaming at you today.”
Google AI Mode
“Reddit +1 * TheKShop : Another Canadian-localized online storefront carrying solid everyday staples like _Round Lab_ and _Purito_ with clear CAD pricing.”
Google AI Mode
“Canadian K-beauty stores currently carry brands including COSRX, Beauty of Joseon, Anua, SKIN1004, Purito, Round Lab and others, with CAD pricing and Canadian shipping.”
ChatGPT
“Purito Seoul — boring in a good way Purito is worth considering if your priority is minimal irritation and barrier support rather than chasing viral ingredients.”
ChatGPT
Products AI names
The specific Purito items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Purito.
How to read this
Bar is how often that brand is recommended in the same answer as Purito, relative to the rest.
Purito on other shelves
Slingso Managed Outcomes
How would Purito grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Purito.