AI Shelf Index · 2026 holiday shopping season
Isntree AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#20
Skincare · UK
Shelf-share
0.6%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Isntree
0.6%
The shoppers Isntree wins
The same answers, sliced by the shopper the question implies — where Isntree ranks best.
Where Isntree wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#48
0.1%
Research
#16
0.6%
Comparison
#38
0.2%
Validation
#11
1.6%
Purchase
#28
0.7%
Where the engines differ
What AI says about Isntree
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Budget & Black Friday Strategy Phase 1: The Basics First:** Buy affordable, dependable drugstore or basic K-beauty staples now (like COSRX or Isntree) so your skin is happy.”
Google AI Mode
“Transparency : Brands like COSRX, Beauty of Joseon, and Isntree list exact percentages of hero ingredients (Niacinamide 10%, Snail Mucin 96%) without hiding behind a luxury label.”
Google AI Mode
“Isntree — underrated for oily/dehydrated skin I'd put Isntree on your radar if you're oily but somehow dehydrated at the same time — a very common acne-prone combination.”
ChatGPT
“Isntree** : A brilliant, transparent brand focused on green-grade, deeply hydrating ingredients.”
Google AI Mode
Products AI names
The specific Isntree items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Isntree.
How to read this
Bar is how often that brand is recommended in the same answer as Isntree, relative to the rest.
Isntree on other shelves
Slingso Managed Outcomes
How would Isntree grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Isntree.