AI Shelf Index · 2026 holiday shopping season
Isntree AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#54
Skincare · US
Shelf-share
0.2%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
Isntree
0.2%
The shoppers Isntree wins
The same answers, sliced by the shopper the question implies — where Isntree ranks best.
Where Isntree wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#39
0.4%
Research
#40
0.1%
Comparison
#66
0.0%
Validation
#13
1.0%
Purchase
#104
0.0%
Where the engines differ
What AI says about Isntree
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
86% budget, 14% mid
“Isntree Best for: Oily or combination skin that still feels dehydrated.”
ChatGPT
“Fluid, non-greasy chemical formulas like the Isntree Hyaluronic Acid Watery Sun Gel wear like nothing on the skin.”
Google AI Mode
“Look for the Isntree Hyaluronic Acid Aqua Gel Cream .”
Google AI Mode
Products AI names
The specific Isntree items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Isntree.
How to read this
Bar is how often that brand is recommended in the same answer as Isntree, relative to the rest.
Isntree on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Isntree.