AI Shelf Index · 2026 holiday shopping season
Aestura AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#48
Skincare · CA
Shelf-share
0.3%
of CA answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
Aestura
0.3%
The shoppers Aestura wins
The same answers, sliced by the shopper the question implies — where Aestura ranks best.
Where Aestura wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#33
0.4%
Research
#49
0.0%
Comparison
—
not surfaced
Validation
#30
0.5%
Purchase
#29
0.8%
Where the engines differ
What AI says about Aestura
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed premium
50% mid, 50% premium
“Aestura — frequently praised in Asian Beauty communities.”
ChatGPT
“_Hype-free pick:_ Illiyoon Ceramide Ato Concentrate Cream (a massive cult-favorite in Korea that is heavy on repair, cheap, and lasts forever) or Aestura Atobarrier 365 Cream** .”
Google AI Mode
“Moisturizer My first choice would be AESTURA Atobarrier 365 Cream** if you're dry/sensitive.”
ChatGPT
“Moisturizer: Prioritize barrier repair creams with ceramides (e.g., _Illiyoon Ceramide Ato Concentrate Cream_ or _Aestura Atobarrier 365_ ).”
Google AI Mode
Products AI names
The specific Aestura items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Aestura.
How to read this
Bar is how often that brand is recommended in the same answer as Aestura, relative to the rest.
Aestura on other shelves
Slingso Managed Outcomes
How would Aestura grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Aestura.