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AI Shelf Index · 2026 holiday shopping season

Round Lab AI shopping shelf share

🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026

Standing

#13

Skincare · CA

#8 #13

Shelf-share

1.5%

of CA answers

3.4% 1.5%

Sentiment

94%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 Marcelle
10.3%
2 COSRX
9.0%
3 CeraVe
8.6%
4 La Roche-Posay
5.8%
5 Beauty of Joseon
5.4%
6 The Ordinary
5.1%
⋯
13 Round Lab
1.5%

The shoppers Round Lab wins

The same answers, sliced by the shopper the question implies — where Round Lab ranks best.

The Routine Builder
#4
The New Shopper
#33

Where Round Lab wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#10

2.9%

Research

#6

3.1%

Comparison

#36

0.6%

Validation

#16

1.6%

Purchase

#13

1.8%

Where the engines differ

ChatGPT
2.3%
Google AI Mode
1.7%

What AI says about Round Lab

Observed from the answers themselves — not a score.

Sentiment

94% positive · no negative mentions

Price framing

framed mid

43% budget, 57% mid

“Avoiding hype means sticking to stripped-down, reliable, barrier-supporting staples (think brands like _Round Lab_ , _Isntree_ , _Purito_ , or _Cosrx_ ) rather than whatever TikTok video is screaming at you today.”

Google AI Mode

“Reddit +1 * TheKShop : Another Canadian-localized online storefront carrying solid everyday staples like _Round Lab_ and _Purito_ with clear CAD pricing.”

Google AI Mode

“Gentle Cleanser: Look for low-pH cleansers (like _Round Lab 1025 Dokdo Cleanser_ or _Cosrx Low pH Good Morning Gel_ ).”

Google AI Mode

“Hydrating Toner/Essence: Something watery and soothing with panthenol or ceramides (like _Round Lab 1025 Dokdo Toner_ or _Isntree Green Tea Toner_ ).”

Google AI Mode

Products AI names

The specific Round Lab items the engines put in front of CA shoppers.

  • 1025 Dokdo Cleanser 1.0%
  • Birch Juice Moisturizing Sun Cream SPF50+ 0.3%
  • 1025 Dokdo Toner 0.1%
  • 1025 Dokdo Cream 0.1%
  • 1025 Dokdo Lotion 0.1%
  • Birch Juice Toner 0.1%
  • 1025 Dokdo Cleanser / Toner 0.1%
  • Dokdo Cleanser 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Round Lab.

Beauty of Joseon

COSRX

SKIN1004

Torriden

Anua

Illiyoon

Medicube

Purito

How to read this

Bar is how often that brand is recommended in the same answer as Round Lab, relative to the rest.

Round Lab on other shelves

🇺🇸 US Skincare · #17 🇬🇧 UK Skincare · #28 🇦🇺 AU Skincare · #25 All markets →

Slingso Managed Outcomes

How would Round Lab grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Round Lab.