AI Shelf Index · 2026 holiday shopping season

COSRX AI shopping shelf share

🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026

Standing

#2

Skincare · CA

#2 #2

Shelf-share

9.0%

of CA answers

8.5% 9.0%

Sentiment

98%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 Marcelle
10.3%
2 COSRX
9.0%
3 CeraVe
8.6%
4 La Roche-Posay
5.8%
5 Beauty of Joseon
5.4%
6 The Ordinary
5.1%

The shoppers COSRX wins

The same answers, sliced by the shopper the question implies — where COSRX ranks best.

Where COSRX wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#7

5.5%

Research

#2

7.1%

Comparison

#1

10.2%

Validation

#4

8.5%

Purchase

#1

15.0%

Where the engines differ

ChatGPT
8.3%
Google AI Mode
10.2%

What AI says about COSRX

Observed from the answers themselves — not a score.

Sentiment

98% positive · no negative mentions

Price framing

framed budget

75% budget, 25% mid

“COSRX — one of the recurring K-beauty favorites.”

ChatGPT

“Avoiding hype means sticking to stripped-down, reliable, barrier-supporting staples (think brands like _Round Lab_ , _Isntree_ , _Purito_ , or _Cosrx_ ) rather than whatever TikTok video is screaming at you today.”

Google AI Mode

“Gentle Cleanser: Look for low-pH cleansers (like _Round Lab 1025 Dokdo Cleanser_ or _Cosrx Low pH Good Morning Gel_ ).”

Google AI Mode

“COSRX The Vibe:** No-nonsense, functional, science-forward, and ingredient-minimal.”

Google AI Mode

Products AI names

The specific COSRX items the engines put in front of CA shoppers.

Shelved alongside

Brands the engines recommend in the same answers as COSRX.

How to read this

Bar is how often that brand is recommended in the same answer as COSRX, relative to the rest.

Slingso Managed Outcomes

How would COSRX grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

Prefer email? Send a note.

Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with COSRX.