AI Shelf Index · 2026 holiday shopping season
Isntree AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#17
Skincare · AU
Shelf-share
1.1%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
Isntree
1.1%
The shoppers Isntree wins
The same answers, sliced by the shopper the question implies — where Isntree ranks best.
Where Isntree wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#17
1.2%
Research
#17
0.9%
Comparison
#45
0.2%
Validation
#29
0.3%
Purchase
#14
1.4%
Where the engines differ
What AI says about Isntree
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Beauty Amora Holy Grail K-Beauty Matches for Your Routine No-Pill / No-White-Cast SPF 50+** : _Round Lab Birch Juice Moisturizing Sun Cream_ or _Isntree Hyaluronic Acid Watery Sun Gel_ .”
Google AI Mode
“Acne Actives & Dupes** : Stock up on gentle chemical exfoliants like _Cosrx BHA Blackhead Power Liquid_ or _Isntree Green Tea Fresh Toner_ to keep breakouts at bay without stripping your skin barrier while tanning.”
Google AI Mode
“Isntree Hyaluronic Acid Watery Sun Gel SPF50+ PA++++** : Incredible fluid texture that absorbs instantly with a plump, hydrated finish that grips makeup like a primer.”
Google AI Mode
“The top-tier Korean and local options that won't pill, leave a white cast, or disrupt your tan/acne layers include: Isntree Hyaluronic Acid Watery Sun Gel SPF 50+ PA++++** : A holy grail for K-beauty fans.”
Google AI Mode
Products AI names
The specific Isntree items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Isntree.
How to read this
Bar is how often that brand is recommended in the same answer as Isntree, relative to the rest.
Isntree on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Isntree.