AI Shelf Index · 2026 holiday shopping season
Beauty of Joseon AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#5
Skincare · CA
Shelf-share
5.4%
of CA answers
Sentiment
97%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
The shoppers Beauty of Joseon wins
The same answers, sliced by the shopper the question implies — where Beauty of Joseon ranks best.
Where Beauty of Joseon wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#5
6.0%
Research
#3
6.1%
Comparison
#8
2.1%
Validation
#7
4.2%
Purchase
#3
7.0%
Where the engines differ
What AI says about Beauty of Joseon
Observed from the answers themselves — not a score.
Sentiment
97% positive · no negative mentions
Price framing
framed mid
35% budget, 61% mid, 3% premium
“Beauty of Joseon — particularly popular for sunscreen and lightweight K-beauty products.”
ChatGPT
“(~$20–$26 CAD) | | 3 | Daily SPF | Beauty of Joseon Relief Sun: Rice + Probiotics | Zero white cast, zero greasy heavy feeling, feels like a light lotion.”
Google AI Mode
“Beauty of Joseon The Vibe:** Traditional _Hanbang_ (herbal medicine) ingredients mixed with modern gentle science.”
Google AI Mode
“The Sunscreen: Go with Beauty of Joseon or SKIN1004 for a non-clogging daily SPF.”
Google AI Mode
Products AI names
The specific Beauty of Joseon items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Beauty of Joseon.
How to read this
Bar is how often that brand is recommended in the same answer as Beauty of Joseon, relative to the rest.
Beauty of Joseon on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Beauty of Joseon.