AI Shelf Index · 2026 holiday shopping season
Aveeno AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#23
Skincare · US
Shelf-share
0.6%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
Aveeno
0.6%
The shoppers Aveeno wins
The same answers, sliced by the shopper the question implies — where Aveeno ranks best.
Where Aveeno wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#38
0.4%
Research
#24
0.4%
Comparison
#17
0.8%
Validation
#19
0.8%
Purchase
#65
0.2%
Where the engines differ
What AI says about Aveeno
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
71% budget, 29% mid
“If I were narrowing the brands specifically for your combination of concerns: I'd investigate La Roche-Posay, Avène, and Vanicream first, with Aveeno as the budget-friendly alternative.”
ChatGPT
“Aveeno (Calm + Restore Line) _Why it works:_ An accessible drugstore option that punches well above its weight class.”
Google AI Mode
“Formulated with a prebiotic oat complex and feverfew, the Aveeno Calm + Restore Oat Gel Moisturizer instantly cools, hydrates dry mature skin, and visibly dials down reactivity without any greasy weight or artificial ...”
Google AI Mode
“Aveeno Kids — nice for a kid-focused gift If you want something that feels like a special product for her rather than raiding Mom's bathroom cabinet, Aveeno Kids has gentle, sensitive-skin-oriented options.”
ChatGPT
Products AI names
The specific Aveeno items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Aveeno.
How to read this
Bar is how often that brand is recommended in the same answer as Aveeno, relative to the rest.
Aveeno on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Aveeno.