AI Shelf Index · 2026 holiday shopping season
La Roche-Posay AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#3
Skincare · US
Shelf-share
6.7%
of US answers
Sentiment
99%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
The shoppers La Roche-Posay wins
The same answers, sliced by the shopper the question implies — where La Roche-Posay ranks best.
Where La Roche-Posay wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
10.3%
Research
#31
0.2%
Comparison
#3
8.5%
Validation
#1
10.9%
Purchase
#4
4.3%
Where the engines differ
What AI says about La Roche-Posay
Observed from the answers themselves — not a score.
Sentiment
99% positive · no negative mentions
Price framing
framed mid
21% budget, 73% mid, 6% premium
“Ulta recently had up to 30% off selected skincare, including 25% off CeraVe and La Roche-Posay.”
ChatGPT
“La Roche-Posay Best For: Reactive, allergy-prone, or post-procedure skin.”
Google AI Mode
“Key Ingredients:** La Roche-Posay Prebiotic Thermal Water, Neurosensine (to reduce skin reactivity), and Panthenol.”
Google AI Mode
“La Roche-Posay** (specifically the _Toleriane_ and _Rosaliac_ ranges) \[\_1.1.16, \_1.1.17\]: A dermatologist favorite across the US.”
Google AI Mode
Products AI names
The specific La Roche-Posay items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as La Roche-Posay.
How to read this
Bar is how often that brand is recommended in the same answer as La Roche-Posay, relative to the rest.
La Roche-Posay on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with La Roche-Posay.