AI Shelf Index · 2026 holiday shopping season
CeraVe AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#1
Skincare · US
Shelf-share
10.7%
of US answers
Sentiment
99%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
The shoppers CeraVe wins
The same answers, sliced by the shopper the question implies — where CeraVe ranks best.
Where CeraVe wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
17.0%
Research
#1
5.6%
Comparison
#1
13.5%
Validation
#2
9.0%
Purchase
#2
8.8%
Where the engines differ
What AI says about CeraVe
Observed from the answers themselves — not a score.
Sentiment
99% positive · no negative mentions
Price framing
framed budget
88% budget, 11% mid, 1% premium
“Best hydration/barrier pick: CeraVe Skin Barrier Glow Up Kit — currently $23.99 at Ulta.”
ChatGPT
“Ulta recently had up to 30% off selected skincare, including 25% off CeraVe and La Roche-Posay.”
ChatGPT
“CeraVe Best For: Budget-friendly barrier repair and daily maintenance.”
Google AI Mode
“Gentle Cleanser: A mild, fragrance-free wash (like CeraVe Hydrating Facial Cleanser or Bubble Fresh Start Gel Cleanser ) used once a day or just at night.”
Google AI Mode
Products AI names
The specific CeraVe items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as CeraVe.
How to read this
Bar is how often that brand is recommended in the same answer as CeraVe, relative to the rest.
CeraVe on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with CeraVe.