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AI Shelf Index · 2026 holiday shopping season

Vanicream AI shopping shelf share

🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026

Standing

#2

Skincare · US

#5 #2

Shelf-share

6.9%

of US answers

3.3% 6.9%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 CeraVe
10.7%
2 Vanicream
6.9%
3 La Roche-Posay
6.7%
4 COSRX
6.7%
5 Bubble Skincare
5.2%
6 Evereden
3.1%

The shoppers Vanicream wins

The same answers, sliced by the shopper the question implies — where Vanicream ranks best.

The Reinventer
#2
The New Shopper
#3
The Gifting Parent
#6
The Routine Builder
#11

Where Vanicream wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#3

8.2%

Research

#4

2.6%

Comparison

#6

5.2%

Validation

#3

8.2%

Purchase

#6

3.8%

Where the engines differ

ChatGPT
7.8%
Google AI Mode
3.4%

What AI says about Vanicream

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

100% budget

“Vanicream Best For: Ultra-sensitive, easily allergic, or contact-dermatitis-prone skin.”

Google AI Mode

“Vanicream** : The ultimate "pay once, it just works" budget brand for ultra-sensitive skin.”

Google AI Mode

“Vanicream Why it's great:** Formulated specifically for people with high skin sensitivity and chemical allergies, Vanicream completely avoids fragrances, dyes, parabens, formaldehydes, and lanolin.”

Google AI Mode

“Vanicream Best For:** Severely allergic or contact-dermatitis-prone skin.”

Google AI Mode

Products AI names

The specific Vanicream items the engines put in front of US shoppers.

  • Daily Facial Moisturizer 2.1%
  • Gentle Facial Cleanser 1.6%
  • Moisturizing Cream 0.4%
  • Enhanced Moisturizer with Hyaluronic Acid & Ceramides 0.2%
  • Daily Facial Moisturizer with Ceramides and Hyaluronic Acid 0.2%
  • Daily Facial Moisturizer, For Sensitive Skin, Fragrance Free 0.1%
  • Enhanced Moisturizer 0.1%
  • Enhanced Moisturizer with Hyaluronic Acid and Ceramides 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Vanicream.

CeraVe

La Roche-Posay

Avène

EltaMD

Aveeno

First Aid Beauty

SkinCeuticals

Cetaphil

How to read this

Bar is how often that brand is recommended in the same answer as Vanicream, relative to the rest.

Vanicream on other shelves

🇬🇧 UK Skincare · # 🇨🇦 CA Skincare · #20 All markets →

Slingso Managed Outcomes

How would Vanicream grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vanicream.