AI Shelf Index · 2026 holiday shopping season
First Aid Beauty AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#27
Skincare · US
Shelf-share
0.4%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
First Aid Beauty
0.4%
The shoppers First Aid Beauty wins
The same answers, sliced by the shopper the question implies — where First Aid Beauty ranks best.
Where First Aid Beauty wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#31
0.6%
Research
#38
0.1%
Comparison
#36
0.2%
Validation
#38
0.1%
Purchase
#45
0.4%
Where the engines differ
What AI says about First Aid Beauty
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
60% budget, 20% mid, 20% premium
“First Aid Beauty (FAB) Best For: Dry, flaky, or eczema-compromised skin that still wants a rich, whipped texture.”
Google AI Mode
“First Aid Beauty Why it's great:** Offers clean, science-backed, cruelty-free formulas that target distressed and flaky skin without relying on heavy masking scents or irritants.”
Google AI Mode
“For sensitive skin: First Aid Beauty's travel set is designed around a simple sensitive-skin routine.”
ChatGPT
“For someone with sensitive skin:** First Aid Beauty.”
ChatGPT
Products AI names
The specific First Aid Beauty items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as First Aid Beauty.
How to read this
Bar is how often that brand is recommended in the same answer as First Aid Beauty, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with First Aid Beauty.