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AI Shelf Index · 2026 holiday shopping season

Avène AI shopping shelf share

🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026

Standing

#10

Skincare · US

#8 #10

Shelf-share

1.8%

of US answers

1.8% 1.8%

Sentiment

97%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

CeraVe

10.7%

Vanicream

6.9%

La Roche-Posay

6.7%

COSRX

6.7%

Bubble Skincare

5.2%

Evereden

3.1%

⋯

Avène

1.8%

The shoppers Avène wins

The same answers, sliced by the shopper the question implies — where Avène ranks best.

The Reinventer

The New Shopper

#11

The Gifting Parent

#48

Where Avène wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#11

2.1%

Research

—

not surfaced

Comparison

2.9%

Validation

4.8%

Purchase

#26

1.0%

Where the engines differ

ChatGPT

2.9%

Google AI Mode

1.4%

What AI says about Avène

Observed from the answers themselves — not a score.

Sentiment

97% positive · no negative mentions

Price framing

framed mid

75% mid, 25% premium

“Avène Best For: Redness, inflammation, and heat-triggered reactivity.”
Google AI Mode

“Core Philosophy:** Harnessing the anti-irritating properties of Avène Thermal Spring Water sourced directly from the French-Alps.”
Google AI Mode

“Key Ingredients:** Avène Thermal Spring Water, D-Sensinose, and copper-zinc complexes for healing.”
Google AI Mode

“Avène Why it's great:** Rooted in hydrotherapy and utilizing their mineral-rich Avène Thermal Spring Water, this French brand specializes in anti-inflammatory, calming care for hypersensitive, eczema-prone, or rosacea...”
Google AI Mode

Products AI names

The specific Avène items the engines put in front of US shoppers.

Tolerance Control Soothing Skin Recovery Cream 0.8%
Tolérance Control Soothing Skin Recovery Cream 0.2%
Cicalfate+ Restorative Protective Cream 0.2%
Retrinal 0.05% Multi-Corrective Cream 0.1%
Thermal Spring Water Spray 0.1%
Redness Expert Soothing Moisturising Concentrated Cream 0.1%
Retrinal 0.05% Multi-Corrective Anti-Aging Cream 0.1%
Tolerance 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Avène.

How to read this

Bar is how often that brand is recommended in the same answer as Avène, relative to the rest.

Avène on other shelves

🇬🇧 UK Skincare · #4 🇨🇦 CA Skincare · #31 🇦🇺 AU Skincare · #11 All markets →

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Avène.