AI Shelf Index · 2026 holiday shopping season
Cetaphil AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#16
Skincare · US
Shelf-share
0.9%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
Cetaphil
0.9%
The shoppers Cetaphil wins
The same answers, sliced by the shopper the question implies — where Cetaphil ranks best.
Where Cetaphil wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#16
1.4%
Research
#17
0.6%
Comparison
#18
0.8%
Validation
#32
0.3%
Purchase
#101
0.0%
Where the engines differ
What AI says about Cetaphil
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
90% budget, 10% mid
“CeraVe / Cetaphil The Vibe:** Clinical, no-nonsense, gold-standard dermatologist recommendations.”
Google AI Mode
“Cetaphil Healthy Renew Night Cream — recently highlighted as a budget-friendly sensitive-skin anti-aging option with peptides and niacinamide.”
ChatGPT
“(Ulta Beauty) - Cetaphil — Simple, accessible cleansers and moisturizers that can work well for sensitive skin.”
ChatGPT
“Dermatology-oriented sources consistently highlight brands such as CeraVe, La Roche-Posay, Vanicream, Avène, and Cetaphil.”
ChatGPT
Products AI names
The specific Cetaphil items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Cetaphil.
How to read this
Bar is how often that brand is recommended in the same answer as Cetaphil, relative to the rest.
Cetaphil on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Cetaphil.