AI Shelf Index · 2026 holiday shopping season
Paula's Choice AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#14
Skincare · UK
Shelf-share
1.0%
of UK answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Paula's Choice
1.0%
The shoppers Paula's Choice wins
The same answers, sliced by the shopper the question implies — where Paula's Choice ranks best.
Where Paula's Choice wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#18
0.9%
Research
#6
2.1%
Comparison
#40
0.2%
Validation
#15
0.8%
Purchase
#26
0.7%
Where the engines differ
What AI says about Paula's Choice
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed mid
55% mid, 45% premium
“For a skincare enthusiast: Space NK currently has sets from brands including Tatcha, Paula's Choice, Caudalie, Medik8 and Drunk Elephant—but these are much more “adult skincare” territory.”
ChatGPT
“Paula's Choice** : Famed across UK beauty counters and online retailers for targeted exfoliation, especially their cult-status Skin Perfecting 2% BHA Liquid Exfoliant .”
Google AI Mode
“Paula's Choice Calm Barrier Protect SPF30 — a more premium option if you want to spend once on a dedicated sensitive-skin sunscreen.”
ChatGPT
“* Space NK : Great for premium and clinical skincare brands (such as Paula's Choice, Tatcha, and The Ordinary) featuring post-Christmas markdown edits.”
Google AI Mode
Products AI names
The specific Paula's Choice items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Paula's Choice.
How to read this
Bar is how often that brand is recommended in the same answer as Paula's Choice, relative to the rest.
Paula's Choice on other shelves
Slingso Managed Outcomes
How would Paula's Choice grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Paula's Choice.