AI Shelf Index · 2026 holiday shopping season
Cetaphil AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#9
Skincare · UK
Shelf-share
1.8%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Cetaphil
1.8%
The shoppers Cetaphil wins
The same answers, sliced by the shopper the question implies — where Cetaphil ranks best.
Where Cetaphil wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#35
0.4%
Research
#13
0.9%
Comparison
#6
2.7%
Validation
#8
2.1%
Purchase
#22
0.9%
Where the engines differ
What AI says about Cetaphil
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“A gentle, non-foaming or low-foam cleanser (if she feels she "needs" one, like basic CeraVe or Cetaphil) and a simple, fragrance-free moisturiser.”
Google AI Mode
“Cetaphil The Vibe:** Ultra-gentle, non-stripping classic frequently recommended by GPs and dermatologists for chronic conditions like rosacea or eczema.”
Google AI Mode
“Best affordable starter routine Cetaphil - A reliable option if you want a cleanser + moisturiser without many extras.”
ChatGPT
“And something like [Cetaphil Gentle Skin Cleanser]() is deliberately boring — which is actually a virtue for young skin.”
ChatGPT
Products AI names
The specific Cetaphil items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Cetaphil.
How to read this
Bar is how often that brand is recommended in the same answer as Cetaphil, relative to the rest.
Cetaphil on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Cetaphil.