AI Shelf Index · 2026 holiday shopping season
Avène AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#4
Skincare · UK
Shelf-share
4.1%
of UK answers
Sentiment
98%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
The shoppers Avène wins
The same answers, sliced by the shopper the question implies — where Avène ranks best.
Where Avène wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#3
7.9%
Research
#3
4.4%
Comparison
#5
3.3%
Validation
#3
4.8%
Purchase
#8
4.1%
Where the engines differ
What AI says about Avène
Observed from the answers themselves — not a score.
Sentiment
98% positive · no negative mentions
Price framing
framed mid
15% budget, 65% mid, 20% premium
“(Reddit) - Avène — frequently recommended for sensitive/reactive skin.”
ChatGPT
“Avène Antirougeurs FORT Relief Concentrate Why it works:** Avène is world-renowned for reactive skin due to its thermal spring water base.”
Google AI Mode
“What I’d look for - Avène Tolérance Control Soothing Skin Recovery Cream — a particularly sensible option when sensitivity and dryness are the priorities.”
ChatGPT
“[Avène Tolérance Control Soothing Skin Recovery Cream]() £15.40 - La Roche-Posay Toleriane Dermallergo Cream — another good candidate if you've historically got on well with La Roche-Posay.”
ChatGPT
Products AI names
The specific Avène items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Avène.
How to read this
Bar is how often that brand is recommended in the same answer as Avène, relative to the rest.
Avène on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Avène.