AI Shelf Index · 2026 holiday shopping season
CeraVe AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#2
Skincare · UK
Shelf-share
10.2%
of UK answers
Sentiment
96%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
The shoppers CeraVe wins
The same answers, sliced by the shopper the question implies — where CeraVe ranks best.
Where CeraVe wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
17.7%
Research
#2
5.1%
Comparison
#2
9.3%
Validation
#2
11.2%
Purchase
#1
13.1%
Where the engines differ
What AI says about CeraVe
Observed from the answers themselves — not a score.
Sentiment
96% positive · no negative mentions
Price framing
framed budget
70% budget, 29% mid
“(Reddit) - CeraVe — excellent affordable basics: cleansers and moisturisers.”
ChatGPT
“A gentle, non-foaming or low-foam cleanser (if she feels she "needs" one, like basic CeraVe or Cetaphil) and a simple, fragrance-free moisturiser.”
Google AI Mode
“Look for minimalism:** Choose pharmacy-led or medical-grade brands (like La Roche-Posay, CeraVe, or Avene) that often bundle sensible travel sizes or full-size staples at a fair price.”
Google AI Mode
“CeraVe** \- Universally recommended by British dermatologists, this accessible, ceramide-rich brand regularly takes top consumer and expert awards for reliable, barrier-repairing hydration that suits sensitive and rea...”
Google AI Mode
Products AI names
The specific CeraVe items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as CeraVe.
How to read this
Bar is how often that brand is recommended in the same answer as CeraVe, relative to the rest.
CeraVe on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with CeraVe.