AI Shelf Index · 2026 holiday shopping season

La Roche-Posay AI shopping shelf share

🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026

Standing

#1

Skincare · UK

#1 #1

Shelf-share

12.9%

of UK answers

14.0% 12.9%

Sentiment

97%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 La Roche-Posay
12.9%
2 CeraVe
10.2%
3 COSRX
4.3%
4 Avène
4.1%
5 The Ordinary
3.5%
6 Beauty of Joseon
3.4%

The shoppers La Roche-Posay wins

The same answers, sliced by the shopper the question implies — where La Roche-Posay ranks best.

Where La Roche-Posay wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#1

18.4%

Research

#1

8.2%

Comparison

#1

14.7%

Validation

#1

12.7%

Purchase

#2

9.9%

Where the engines differ

ChatGPT
14.0%
Google AI Mode
11.6%

What AI says about La Roche-Posay

Observed from the answers themselves — not a score.

Sentiment

97% positive · no negative mentions

Price framing

framed mid

8% budget, 73% mid, 19% premium

“Specifically, look at options like the La Roche-Posay Toleriane Rosaliac AR SPF30 for soothing redness, moisture, and daily protection.”

Google AI Mode

“Another option is the [La Roche-Posay Anti Acne Routine Set]().”

ChatGPT

“If you mean skincare brands that UK Reddit users tend to rate highly, these are the ones that come up repeatedly: - La Roche-Posay — probably the safest all-round recommendation, especially for sensitive, acne-prone s...”

ChatGPT

“| Dry, sensitive, damaged skin barrier | | La Roche-Posay | Frequently praised for sensitive-skin products such as Cicaplast and Effaclar ranges.”

ChatGPT

Products AI names

The specific La Roche-Posay items the engines put in front of UK shoppers.

  • Toleriane Dermallergo Cream 2.9%
  • Toleriane Rosaliac AR SPF30 2.1%
  • Cicaplast Baume B5+ 1.4%
  • Toleriane Rosaliac AR 1.2%
  • Toleriane Dermo-Cleanser 1.0%
  • Toleriane range 0.6%
  • Anthelios SPF 50+ 0.2%
  • Toleriane Dermallergo 0.2%

Shelved alongside

Brands the engines recommend in the same answers as La Roche-Posay.

How to read this

Bar is how often that brand is recommended in the same answer as La Roche-Posay, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with La Roche-Posay.