AI Shelf Index · 2026 holiday shopping season
Elemis AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#18
Skincare · UK
Shelf-share
0.7%
of UK answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Elemis
0.7%
The shoppers Elemis wins
The same answers, sliced by the shopper the question implies — where Elemis ranks best.
Where Elemis wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#13
1.3%
Research
#33
0.0%
Comparison
#47
0.1%
Validation
#36
0.0%
Purchase
#11
2.3%
Where the engines differ
What AI says about Elemis
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed premium
6% mid, 94% premium
“Elemis** \- As a leading luxury British spa and skincare brand, Elemis is globally and locally renowned for high-performance anti-ageing.”
Google AI Mode
“For your mum: a more luxurious cleansing/moisturising set, such as an ELEMIS, Liz Earle or similar adult-focused set, makes more sense.”
ChatGPT
“(Boxing Day Deals) - Look for: No7 gift sets, Clinique routines, Elemis sets, CeraVe bundles.”
ChatGPT
“SKIN Hydrated Ever After Skincare Mini Kit]() £21.00 Best categories to buy on Boxing Day - Luxury skincare sets — often better value than buying individual products (Elemis, Estée Lauder, Clinique, Charlotte Tilbury).”
ChatGPT
Products AI names
The specific Elemis items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Elemis.
How to read this
Bar is how often that brand is recommended in the same answer as Elemis, relative to the rest.
Slingso Managed Outcomes
How would Elemis grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Elemis.