AI Shelf Index · 2026 holiday shopping season
Aveeno AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#15
Skincare · UK
Shelf-share
0.9%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Aveeno
0.9%
The shoppers Aveeno wins
The same answers, sliced by the shopper the question implies — where Aveeno ranks best.
Where Aveeno wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#29
0.5%
Research
#11
1.1%
Comparison
#14
1.1%
Validation
#28
0.1%
Purchase
#33
0.5%
Where the engines differ
What AI says about Aveeno
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
56% budget, 44% mid
“Aveeno (Calm + Restore Range) The Vibe:** Gentle, comforting, plant-derived relief utilizing the natural soothing power of oats.”
Google AI Mode
“Aveeno (Calm + Restore Range) Best For: Instantly soothing redness, stinging, and dry patches.”
Google AI Mode
“(Allure) Best for dry, itchy or eczema-prone skin Aveeno - Oat-based products can be particularly comforting for irritated, dry skin.”
ChatGPT
“Aveeno Calm + Restore — useful if your skin prefers oat-based soothing formulas.”
ChatGPT
Products AI names
The specific Aveeno items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Aveeno.
How to read this
Bar is how often that brand is recommended in the same answer as Aveeno, relative to the rest.
Aveeno on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Aveeno.