AI Shelf Index · 2026 holiday shopping season
UProtein AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#22
Supplements · AU
Shelf-share
0.8%
of AU answers
Sentiment
57%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
UProtein
0.8%
The shoppers UProtein wins
The same answers, sliced by the shopper the question implies — where UProtein ranks best.
Where UProtein wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#48
0.3%
Research
—
not surfaced
Comparison
#33
0.5%
Validation
#67
0.1%
Purchase
#12
2.0%
Where the engines differ
What AI says about UProtein
Observed from the answers themselves — not a score.
Sentiment
57% positive · no negative mentions
Price framing
framed mid
25% budget, 50% mid, 25% premium
“Uprotein — worth watching during sales Their WPI Premium is $145.98 for 2kg/50 serves, or $2.92/serve**, with a substantial 34.8g protein per serve.”
ChatGPT
“(Uprotein) **4.”
ChatGPT
“Uprotein +1 Here is the no-BS breakdown for a budget-conscious lifter: Whey (WPC) vs.”
Google AI Mode
“Uprotein +1 * Which one should you buy on a budget?”
Google AI Mode
Products AI names
The specific UProtein items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as UProtein.
How to read this
Bar is how often that brand is recommended in the same answer as UProtein, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with UProtein.