AI Shelf Index · 2026 holiday shopping season
Bulk Nutrients AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#1
Supplements · AU
Shelf-share
17.7%
of AU answers
Sentiment
96%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
The shoppers Bulk Nutrients wins
The same answers, sliced by the shopper the question implies — where Bulk Nutrients ranks best.
Where Bulk Nutrients wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
28.8%
Research
#1
13.7%
Comparison
#1
17.4%
Validation
#3
12.1%
Purchase
#1
15.3%
Where the engines differ
What AI says about Bulk Nutrients
Observed from the answers themselves — not a score.
Sentiment
96% positive · no negative mentions
Price framing
framed budget
87% budget, 13% mid
“Isolate) Bulk Nutrients (WPC / Future Whey):** Universally praised on Aussie subreddits as the king of value-for-money.”
Google AI Mode
“Unflavoured or flavoured Whey Protein Concentrate (WPC) Powder by Bulk Nutrients is significantly cheaper than Isolate (WPI) and does the exact same job for muscle growth unless you are severely lactose intolerant.”
Google AI Mode
“Check out Bulk Nutrients directly.”
Google AI Mode
“VPA Australia:** Another heavy-hitter frequently recommended alongside Bulk Nutrients for frequent sales and clean profile.”
Google AI Mode
Products AI names
The specific Bulk Nutrients items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bulk Nutrients.
How to read this
Bar is how often that brand is recommended in the same answer as Bulk Nutrients, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bulk Nutrients.