AI Shelf Index · 2026 holiday shopping season
Amino Z AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#40
Supplements · AU
Shelf-share
0.3%
of AU answers
Sentiment
44%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Amino Z
0.3%
The shoppers Amino Z wins
The same answers, sliced by the shopper the question implies — where Amino Z ranks best.
Where Amino Z wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#35
0.4%
Research
—
not surfaced
Comparison
#20
1.3%
Validation
#72
0.0%
Purchase
—
not surfaced
Where the engines differ
What AI says about Amino Z
Observed from the answers themselves — not a score.
Sentiment
44% positive · no negative mentions
Price framing
framed mid
25% budget, 50% mid, 25% premium
“Bulk Nutrients / Amino Z** \- Popular local alternatives if you are branching out into fitness-adjacent supplements, powders, or single-mineral support.”
Google AI Mode
“Amino Z — good, but I'd wait for a sale** Their Signature Whey is $74.99/kg, while their WPI is $84.99/kg.”
ChatGPT
“Bulk Nutrients, True Protein, Amino Z, INC, ATP, Gen-Tec, Muscle Nation, etc.) and tell you which WPC/WPI is actually cheapest per 25 g of protein when on sale.**”
ChatGPT
“I can help compare Australian brands such as Bulk Nutrients, True Protein, VPA, Amino Z and others based on price per gram of protein, serving size and shipping.”
ChatGPT
Products AI names
The specific Amino Z items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Amino Z.
How to read this
Bar is how often that brand is recommended in the same answer as Amino Z, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Amino Z.