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AI Shelf Index · 2026 holiday shopping season

Protein Supplies Australia AI shopping shelf share

💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026

Standing

#19

Supplements · AU

#10 #19

Shelf-share

0.9%

of AU answers

1.8% 0.9%

Sentiment

84%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Bulk Nutrients
17.7%
2 Swisse
9.2%
3 Blackmores
7.6%
4 Nutra Organics
5.6%
5 Musashi
3.3%
6 True Protein
2.7%
⋯
19 Protein Supplies Australia
0.9%

The shoppers Protein Supplies Australia wins

The same answers, sliced by the shopper the question implies — where Protein Supplies Australia ranks best.

The Beauty-From-Within Buyer
#8
The Gym Starter
#9
The Healthy Ager
#30

Where Protein Supplies Australia wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#38

0.4%

Research

#12

1.3%

Comparison

#7

3.8%

Validation

#19

1.3%

Purchase

#14

1.6%

Where the engines differ

ChatGPT
2.1%
Google AI Mode
1.3%

What AI says about Protein Supplies Australia

Observed from the answers themselves — not a score.

Sentiment

84% positive · no negative mentions

Price framing

framed mid

42% budget, 50% mid, 8% premium

“Protein Supplies Australia (PSA) The Lowdown:** Great if you prefer naturally sweetened options (using stevia) that are gentle on the stomach.”

Google AI Mode

“[Bulk Nutrients WPC]() $59.00 [Bulk Nutrients WPI]() $79.00 [Protein Supplies Australia WPC]() $44.95 [True Protein WPI 90]() $98.00 Rule of thumb: **WPC on sale = buy it.”

ChatGPT

“[Protein Supplies Australia WPI]() — another simple option.”

ChatGPT

“Protein Supplies Australia WPC — best raw value** Their Australian WPC is currently $44.95 and gives 23.7g protein per serve.”

ChatGPT

Products AI names

The specific Protein Supplies Australia items the engines put in front of AU shoppers.

  • Australian Collagen Peptides Pure 0.4%
  • Collagen Peptides 0.3%
  • Aussie Grass-Fed Collagen Unflavoured 0.2%
  • Aussie Grass-Fed Collagen Peptides 0.2%
  • Australian Whey Powder WPC 0.2%
  • Australian Collagen (Unflavoured) 0.1%
  • Australian Collagen Peptides 0.1%
  • WPC 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Protein Supplies Australia.

Bulk Nutrients

True Protein

Nutraviva

The Collagen Co

Nutra Organics

UProtein

Musashi

Gelpro

How to read this

Bar is how often that brand is recommended in the same answer as Protein Supplies Australia, relative to the rest.

Slingso Managed Outcomes

How would Protein Supplies Australia grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Protein Supplies Australia.