AI Shelf Index · 2026 holiday shopping season
Blackmores AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#3
Supplements · AU
Shelf-share
7.6%
of AU answers
Sentiment
72%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
The shoppers Blackmores wins
The same answers, sliced by the shopper the question implies — where Blackmores ranks best.
Where Blackmores wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#4
4.9%
Research
#3
5.0%
Comparison
#3
6.7%
Validation
#2
15.8%
Purchase
#8
3.3%
Where the engines differ
What AI says about Blackmores
Observed from the answers themselves — not a score.
Sentiment
72% positive · 4% negative
Price framing
framed mid
17% budget, 63% mid, 20% premium
“(Reddit) - BioCeuticals — comes up for products such as vitamin D; it’s part of the Blackmores group.”
ChatGPT
“Blackmores & Swisse Best for:** Everyday general wellness, longevity, and pharmacy staples.”
Google AI Mode
“| Swisse, Blackmores, and Nature's Own brands hit promotional pricing frequently.”
Google AI Mode
“| Blackmores and Swisse joint formulations are regular targets for promotional catalog cycles.”
Google AI Mode
Products AI names
The specific Blackmores items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Blackmores.
How to read this
Bar is how often that brand is recommended in the same answer as Blackmores, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Blackmores.