AI Shelf Index · 2026 holiday shopping season
Myprotein AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#9
Supplements · AU
Shelf-share
1.8%
of AU answers
Sentiment
76%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Myprotein
1.8%
The shoppers Myprotein wins
The same answers, sliced by the shopper the question implies — where Myprotein ranks best.
Where Myprotein wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#9
1.9%
Research
#9
1.4%
Comparison
#10
2.8%
Validation
#7
2.3%
Purchase
#11
2.1%
Where the engines differ
What AI says about Myprotein
Observed from the answers themselves — not a score.
Sentiment
76% positive · no negative mentions
Price framing
framed budget
90% budget, 10% mid
“| | Myprotein Australia | Impact Whey Concentrate | Varies by sale | $1.20 – $1.50 | Only buy during their 40–50% off flash sales.”
Google AI Mode
“Myprotein Australia :** Famous for endless 40%–50% off flash sales.”
Google AI Mode
“Rule of thumb with Myprotein: _Never_ buy anything there at full price.”
Google AI Mode
“Always check the free shipping threshold (Bulk Nutrients and Myprotein usually have a spend limit for free delivery).”
Google AI Mode
Products AI names
The specific Myprotein items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Myprotein.
How to read this
Bar is how often that brand is recommended in the same answer as Myprotein, relative to the rest.
Myprotein on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Myprotein.