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AI Shelf Index · 2026 holiday shopping season

True Protein AI shopping shelf share

💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026

Standing

#6

Supplements · AU

#7 #6

Shelf-share

2.7%

of AU answers

2.5% 2.7%

Sentiment

67%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Bulk Nutrients
17.7%
2 Swisse
9.2%
3 Blackmores
7.6%
4 Nutra Organics
5.6%
5 Musashi
3.3%
6 True Protein
2.7%

The shoppers True Protein wins

The same answers, sliced by the shopper the question implies — where True Protein ranks best.

The Gym Starter
#2
The New Shopper
#5
The Beauty-From-Within Buyer
#11
The Healthy Ager
#13

Where True Protein wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#6

3.1%

Research

#10

1.3%

Comparison

#5

4.3%

Validation

#4

3.1%

Purchase

#4

7.1%

Where the engines differ

ChatGPT
5.0%
Google AI Mode
2.6%

What AI says about True Protein

Observed from the answers themselves — not a score.

Sentiment

67% positive · 2% negative

Price framing

framed premium

17% budget, 41% mid, 41% premium

“True Protein:** Premium option if you prefer completely natural sweeteners and flavors, though slightly pricier than Bulk Nutrients (look for their seasonal sales).”

Google AI Mode

“Reddit True Protein** : Highly rated for premium, clean, grass-fed New Zealand dairy, natural sweeteners, and no artificial fillers.”

Google AI Mode

“True Protein Best for:** Clean ingredients, gourmet natural flavours, and sensitive stomachs.”

Google AI Mode

“Explore options:** True Protein Official Site 3\.”

Google AI Mode

Products AI names

The specific True Protein items the engines put in front of AU shoppers.

  • WPC80 0.8%
  • WPI 90 0.8%
  • Choc Peanut Butter 0.3%
  • Whey Concentrate 0.3%
  • HASTA Collagen + Vitamin C 0.2%
  • Whey Protein Concentrate 0.2%
  • Protein Bar 0.1%
  • Protein Bars 0.1%

Shelved alongside

Brands the engines recommend in the same answers as True Protein.

Bulk Nutrients

Musashi

Muscle Nation

Protein Supplies Australia

Amino Z

Optimum Nutrition

Nutra Organics

Myprotein

How to read this

Bar is how often that brand is recommended in the same answer as True Protein, relative to the rest.

Slingso Managed Outcomes

How would True Protein grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with True Protein.