AI Shelf Index · 2026 holiday shopping season
Optimum Nutrition AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#10
Supplements · AU
Shelf-share
1.8%
of AU answers
Sentiment
69%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Optimum Nutrition
1.8%
The shoppers Optimum Nutrition wins
The same answers, sliced by the shopper the question implies — where Optimum Nutrition ranks best.
Where Optimum Nutrition wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#7
2.2%
Research
#11
1.3%
Comparison
#23
1.2%
Validation
#18
1.3%
Purchase
#5
5.3%
Where the engines differ
What AI says about Optimum Nutrition
Observed from the answers themselves — not a score.
Sentiment
69% positive · no negative mentions
Price framing
framed mid
38% budget, 46% mid, 17% premium
“Whey Protein:** Whey is expensive right now, so tracking sales on Bulk Nutrients or Pharmacy Online for brands like Optimum Nutrition or local alternatives is your best move.”
Google AI Mode
“Plain, micronised creatine monohydrate from sports nutrition brands (like _Optimum Nutrition_ or _Musashi_ , frequently half-price at Chemist Warehouse or Coles/Woolworths) is identical and much cheaper.”
Google AI Mode
“Top Australian-Accessible Protein Choices for Women Over 50 Optimum Nutrition Gold Standard 100% Whey:** The global gold standard that is frequently discounted by 40% to 50% at Chemist Warehouse and major online outlets.”
Google AI Mode
“Optimum Nutrition Gold Standard 100% Whey Isolate or Whey Blend Why it fits:** It's the gold standard globally and very frequently goes on major 40%–50% off sales at Australian retailers.”
Google AI Mode
Products AI names
The specific Optimum Nutrition items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Optimum Nutrition.
How to read this
Bar is how often that brand is recommended in the same answer as Optimum Nutrition, relative to the rest.
Optimum Nutrition on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Optimum Nutrition.