AI Shelf Index · 2026 holiday shopping season
Swisse AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#2
Supplements · AU
Shelf-share
9.2%
of AU answers
Sentiment
67%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
The shoppers Swisse wins
The same answers, sliced by the shopper the question implies — where Swisse ranks best.
Where Swisse wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
7.0%
Research
#2
7.0%
Comparison
#2
7.3%
Validation
#1
18.1%
Purchase
#6
3.9%
Where the engines differ
What AI says about Swisse
Observed from the answers themselves — not a score.
Sentiment
67% positive · 7% negative
Price framing
framed mid
36% budget, 55% mid, 9% premium
“Blackmores & Swisse Best for:** Everyday general wellness, longevity, and pharmacy staples.”
Google AI Mode
“| Swisse, Blackmores, and Nature's Own brands hit promotional pricing frequently.”
Google AI Mode
“| Blackmores and Swisse joint formulations are regular targets for promotional catalog cycles.”
Google AI Mode
“Waiting for those glorious 5 0 %off catalogue sales at Chemist Warehouse, Priceline, or the big supermarkets ( Blackmores, Swisse, Ethical Nutrients, Nature's Own ) is a very smart Aussie strategy.”
Google AI Mode
Products AI names
The specific Swisse items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Swisse.
How to read this
Bar is how often that brand is recommended in the same answer as Swisse, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Swisse.