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AI Shelf Index · 2026 holiday shopping season

tails.com AI shopping shelf share

🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026

Standing

#16

Pet Supplies · UK

#20 #16

Shelf-share

1.2%

of UK answers

1.1% 1.2%

Sentiment

59%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

Butternut Box

8.4%

KONG

6.0%

Royal Canin

5.3%

Purina

4.8%

Harringtons

4.2%

Hill's

4.0%

⋯

tails.com

1.2%

The shoppers tails.com wins

The same answers, sliced by the shopper the question implies — where tails.com ranks best.

The Fresh-Food Dog Parent

The First-Puppy Parent

#51

The New Shopper

#59

The Senior-Dog Devotee

#61

Where tails.com wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#21

1.2%

Research

#19

1.2%

Comparison

#19

1.3%

Validation

2.8%

Purchase

#38

0.7%

Where the engines differ

ChatGPT

1.2%

Google AI Mode

1.7%

What AI says about tails.com

Observed from the answers themselves — not a score.

Sentiment

59% positive · no negative mentions

Price framing

framed budget

62% budget, 38% mid

“Tails.com * _What it is:_ Tailor-made kibble blended specifically for your dog's age, weight, breed, and health needs, with optional wet food add-ons.”
Google AI Mode

“(Different Dog) - tails.com — mainly personalised dry food rather than fresh meals, usually at a lower cost point.”
ChatGPT

“(Reddit) - Tails.com comes up particularly well for value and convenience.”
ChatGPT

“tails.com says its plan can be adjusted around the dog's profile and portions.”
ChatGPT

Products AI names

The specific tails.com items the engines put in front of UK shoppers.

Personalised kibble 0.1%
Tailored Kibble & Wet Mix 0.1%
Inner Vitality Sensitive Grain-Free Salmon (Mature/Senior) 0.0%
Personalised dry kibble with optional wet food and treats 0.0%
Tailored Kibble 0.0%
wet dog food 0.0%

Shelved alongside

Brands the engines recommend in the same answers as tails.com.

How to read this

Bar is how often that brand is recommended in the same answer as tails.com, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with tails.com.