AI Shelf Index · 2026 holiday shopping season

Marleybones AI shopping shelf share

🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026

Standing

#23

Pet Supplies · UK

#13 #23

Shelf-share

0.9%

of UK answers

1.6% 0.9%

Sentiment

92%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Butternut Box
8.4%
2 KONG
6.0%
3 Royal Canin
5.3%
4 Purina
4.8%
5 Harringtons
4.2%
6 Hill's
4.0%
⋯
23 Marleybones
0.9%

The shoppers Marleybones wins

The same answers, sliced by the shopper the question implies — where Marleybones ranks best.

Where Marleybones wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#17

1.5%

Research

#22

1.0%

Comparison

#24

0.9%

Validation

#28

0.7%

Purchase

#37

0.7%

Where the engines differ

ChatGPT
0.0%
Google AI Mode
1.9%

What AI says about Marleybones

Observed from the answers themselves — not a score.

Sentiment

92% positive · no negative mentions

Price framing

framed premium

26% mid, 74% premium

“Marleybones (Best Pantry-Fresh / No Freezer Required) The Vibe:** Steam-cooked meals delivered in ambient, sustainable pantry packs.”

Google AI Mode

“Marleybones The Vibe:** The pantry-fresh alternative for storage-conscious owners.”

Google AI Mode

“_Marleybones_ The Style:** Ambient (shelf-stable) meals served in sustainable cartons, made with freshly prepared ingredients.”

Google AI Mode

“Marleybones _(Best Ambient / Pantry Fresh)_ Style:** Moist, slow-cooked meals in sustainable cartons that stay fresh in your pantry/cupboard.”

Google AI Mode

Products AI names

The specific Marleybones items the engines put in front of UK shoppers.

  • Pantry Fresh / Ambient Storage 0.0%
  • Senior-targeted fresh/cooked food 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Marleybones.

How to read this

Bar is how often that brand is recommended in the same answer as Marleybones, relative to the rest.

Slingso Managed Outcomes

How would Marleybones grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Marleybones.